Amit Khurana is a Mortgage Agent Level 2 operating under CENTUM Indigo Mortgage Corp. in Mississauga. Over 13 years in the industry, he has funded over $1.5 billion in mortgages across the GTA.
He has multiple Optimus Awards in his name and hundreds of happy clients. A reputation built purely on results and trust.
But in a market where every mortgage broker has a Facebook page and a Google listing, being good at your job is not enough. You need people to find you, follow you and actually call you.
That is the gap Markit Me was brought in to close.
The Challenge
Amit already had credibility in the industry. His client reviews were strong. His award shelf was full. And his track record spoke for itself. The problem was that none of that was translating into a strong digital presence.
His social media was underperforming for someone with his level of experience. The website was functional but not optimized to convert visitors into leads.
There was no consistent content strategy and no paid advertising pushing his services to the right audience in the GTA. And there was no video content that put a face and a personality to the brand.
People were not discovering him the way they should have been. We changed that.
The Outcome
Amit already had credibility in the industry. His client reviews were strong. His award shelf was full. And his track record spoke for itself. The problem was that none of that was translating into a strong digital presence.
His social media was underperforming for someone with his level of experience. The website was functional but not optimized to convert visitors into leads.
There was no consistent content strategy and no paid advertising pushing his services to the right audience in the GTA. And there was no video content that put a face and a personality to the brand.
People were not discovering him the way they should have been. We changed that.
Return on Meta Ad Spend
0x
Growth in Social Media Reach
0%
Return on Meta Ad Spend
0x
Increase in Website Leads
0%
Social Media Optimization and Management
First, we audited everything. Bios, profile setup, content history, posting frequency. Then we rebuilt the strategy from scratch. Consistent content across Facebook and Instagram, a mix of educational posts about mortgages, market updates, client testimonials, and posts that showed Amit as a real person people could trust with one of the biggest financial decisions of their lives. We gave his pages a purpose and a rhythm.
Reels and Video Content
Amit knows his stuff. He can break down complex mortgage topics in plain language that anyone can understand. We captured that on camera. Short Reels covering topics like first-time buyer tips, rate comparisons, bad credit mortgage options, and self-employed financing. Real value, real face, real trust. The kind of content that makes someone stop scrolling and hit follow.
Meta Ads
We ran targeted Facebook and Instagram ad campaigns aimed at GTA residents actively thinking about buying, refinancing, or renewing. Homeowners. First-time buyers. Self-employed individuals who had been turned down elsewhere. The campaigns were built around Amit’s specific services and his credibility as an award-winning agent with over a decade of experience.
Google Ads
We ran search campaigns targeting high-intent keywords in the mortgage space across Mississauga, Brampton, Toronto, and the wider GTA. People searching for mortgage agents, bad credit mortgages and refinancing options. These are people already looking. We made sure Amit showed up first.
Website Design and Development
Amit had an outdated website that was not doing justice to his 13 years of experience. We built a completely new one. Clean layout, dedicated service pages for every mortgage type he offers, a mortgage calculator, client reviews front and centre, and strong calls to action throughout. The kind of website that earns trust before Amit even picks up the phone.
What Changed
Amit did not need us to build his reputation. Thirteen years and $1.5 billion in funded mortgages had already done that. It was not known to a larger audience. What he needed was for more people to see it.
His social media now reflects the expert he already is. His ads reach the right people at the right moment. His Reels educate, build trust, and drive action. And his website actually converts the traffic it gets.
